Becoming a perfect alternative to expensive traditional education, e-learning marketplaces are on the rise now. In 2014, the elearning market’s mark was $165.36 billion. It has been calculated that by 2022, the mark will surpass $243 billion.
Such marketplaces usually have no boundaries in the form of their content. Students, employees, and busy professionals take advantage of videos, podcasts, textbooks, exercises, and games. And though the amount of data is huge, information is given gradually. So learners aren’t overwhelmed by tons of materials at once.
Considering all this, it’s understandable why websites like Coursera are in full bloom now. To successfully enter the educational domain and gain the e-learning market share, you need to create your own e-learning website.
Three types of elearning platforms
Three basic criteria defining top educational resources are:
- Tons of useful material for an excellent learning experience;
- Seamless and smooth user-platform interactions;
- Real-time progress tracking.
And even though criteria are common, e-learning platforms are classified as online learning platforms, elearning marketplaces, and elearning web conferencing software.
Online learning platforms (also, online course marketplaces) allow learners to choose and take courses independently. The content is typically provided in the form of short videos where knowledgeable educators deliver information in short episodes.
Elearning marketplaces are bridges between learners and instructors allowing both to arrange online sessions. As such resources include many teachers, they allow every new student to pick their course and a teacher to work with. The job of a teacher in this very case is to guide his students through the course, interact with them in the form of games or quizzes, and provide support.
Elearning web conferencing software is for online group learning popular among educational establishments like colleges and universities. The software engages large groups of students into learning processes and allows them to interact.
All and any of the categories above make education available, and this fact attracts learners of any age. With online courses, they mainly expect to fill in significant gaps in their knowledge.
If you are about to enter the educational domain, focus on creating an online learning marketplace that will help teachers teach and learners learn, connect people into learning communities, and build their confidence in a specific field.
A dozen tips on how to create an online education marketplace
Let’s find out how to develop an elearning website that will be creative, engaging, and helpful for future teachers and students. We’ve gathered the top 12 tips you’ll find useful.
- Define your target audience and research it
Proper niche research is a must before you start to create an elearning website. Learners and teachers are a multi-dimensional audience. And a small group doesn’t help to define them all. Try to look beyond general statistics like age, educational background, or current occupation to understand your audience. Your users are a total of past experiences, aspirations, as well as expectations. The researched information will directly impact your content and design choices.
- Perform best-in-class competitor analysis
It’s an important step in creating a robust brand strategy. Who are your competitors? What is their market share? How do they market themselves? What do they lack? Size them, discover their features, functionality, and limitations. This all will help you build an elearning website that is successful.
- Create digital learning content
Content is fairly the key point when it comes to converting traditional education into smart learning. To be welcomed by more learners, your platform should improve the level of interaction between learners or teachers and learners. Provide your users with course presentation materials, videos, webinars, online events, ratings, etc. If you develop your content carefully, your users will experience success and get back to you over and over again.
- Invite knowledgeable educators
Your platform is recognizable if it provides quality content. But the platform becomes really successful when the content is delivered by Steve Martin, Marc Jacobs, or Gordon Ramsey. At least, this rule is proven by one of the top online learning platforms, MasterClass. Its passionate and famous teachers attract and inspire more and more learners.
- Decide on the revenue model
How to build an elearning platform that brings revenue? Think of the monetization model beforehand. You can implement a subscription model where learners have access to full courses only after subscribing to a fee. Another option is to allow learners to pay per course. In this case, you’ll take a percentage that will vary depending on the course type and the number of participants. But the model that is also getting popular these days is charging hourly rates.
- Incorporate rewards
Knowing about how to create an e-learning platform is one thing. But making the learning process more interactive and engaging is another. We suggest you integrate a rewards system. Typical rewards are points, leader boards, and badges. Plus, teachers can reward their students to acknowledge their efforts, positive behavior, and performance.
- Make assessments regular
What for? Your e-learning platform should have mechanisms for assessing the quality of students’ knowledge accumulated while they’re taking the course. Assessments are helpful since they track your learners’ achievements. Tools for assessments are quizzes, tests, questions based on the learned materials. The results are then shared with students and their educators. Teachers then can check results and adjust their course content in a way that will bring more benefits to students.
- Give certificates of completion
Take Udemy as an example. If a student pays for a Udemy’s course, he not only gets lifetime access to all materials given in this course but also receives a certificate of completion after passing the course. Also, some platforms offer discounts or special honors to their best-performing learners.
- Think of a conversion-focused design
What’s the purpose of the design? Platform’s design should enhance functionality. All elements should be placed in a way to provide a thoughtful and interesting experience, smooth navigation, and stress-free course browsing. At the same time, elements shouldn’t distract learners from studying. To ensure this, we suggest you give way to minimalist design and concentrate on the content instead.
- Allow users to rate your platform and leave feedback
Since you offer rich and informative educational content as well as best educators delivering it, enable your learners with a possibility to rate it accordingly, and leave feedback on how your e-learning space operates.
- Grow internationally
International growth is possible in case you choose a multi-lingual approach at the very start of your educational business. If your platform lets students switch between different languages, your e-learning website will grow into international educational space.
- Succeed through promotion
Start discovering more about how to market an online course to make your platform known to a wider audience of potential users. For this purpose, look through the best promotional strategies. We also suggest you keep in mind that you should rely both on offline and online elearning marketing approaches.
Don’t put off until tomorrow
As the demand for e-learning solutions dominates the market, you have all chances to successfully enter the niche and make your business grow. But until release, you need to go through planning, development, and integrations. To cover all needs, hire an experienced team.
Our team knows about how to create an elearning website. We’ve been working on an elearning platform, ePermitTest, that helps Americans get ready for their driver’s permit test. Also, we’ve developed MuslimKids.TV, an educational media and entertainment platform, and YoTutors, a platform where students purchase courses and book online classes.
At Steelkiwi, we use the technology stack appropriate for building projects of different functionality and complexity. So if there’s an idea about an online learning marketplace on your mind, contact us and we’ll embody it together.